Southpaw has been awarded the account for St Stefanus, the Belgian abbey beer distributed by SABMiller, as they focus on a European digital campaign to drive awareness.
We are delighted to announce that St Stefanus has selected Southpaw as its sole strategic and creative agency, following a competitive pitch in February.
We will be partnering with St Stefanus to deliver a digital communications strategy and creative campaign that drives awareness, builds an emotional engagement with the target audience and ultimately encourages trial of St Stefanus in their core markets of the UK, France and Italy. In addition we will be managing their core Social Media platforms and website from a community management perspective.
“St Stefanus is a unique brand in the market place with a rich heritage and engaging product truths. We are very excited to be appointed the sole agency working on this challenger brand and relish the opportunity to leverage our strengths in creative, media and technology in delivering ideas that will make a positive difference to the client’s business performance. Our ambition is to always deliver brave ideas and we have a whole suite of thinking that will allow St Stefanus to outperform the market.”
– Tom Poynter, Group Managing Director, Southpaw.
“Southpaw clearly stood out with their insightful strategic approach and strong creative ideas, which were easy to envisage implemented.”
– Eva Staníková, Commercial manager, St Stefanus & Specialty Brands.
We will be officially engaged with community management as of the 1st May, whilst future brand activation projects develop across key media throughout 2014, with a strategic emphasis on digital and social video seeding.